Democracy & Voting
NAACP, with the help of volunteers and partners, works to make sure Black voters are engaged and encouraged to vote in every election.
Protecting our voting rights
More than a century after the right to vote was declared fundamental, that right is under attack. Efforts to make it harder for racial minorities to participate in the political process are proliferating across the country - and we're fighting those efforts in court.
We mobilize voters
Ahead of the 2024 election, the NAACP launched its most robust electoral program ever. In partnership with GSSA, a Colorado-based data and election strategy group, the NAACP leveraged a combination of direct voter contact, mass communication, targeted digital mobilization, and SMS texting to build on its historic 2022 civic engagement efforts to turn out black voters. We built our program using cutting-edge data science, combined with the engine of traditional organizing: the power of person-to-person connection.
Learn More About our Civic Engagement WorkMany do not understand the need to have a Congress who is fighting for everyday working people. We can't just elect a President and think we've done enough.
- Charlotta M., NAACP SupporterVoting: For Culture, For Community
How it started
It wasn't until 1965, after years of intimidation, murders, and advocacy that the path to the voting booth was cleared for Black people with the federal Voting Rights Act of 1965. The Act is a bedrock law protecting every American's right to register to vote and cast their ballot. It remains one of the hardest-fought safeguards for Black Americans and other minority groups.