Mobilizing the vote in 2020
Millions of Americans cast their ballots in the November 2020 elections with the belief they can make a difference in this country. We did our job. We waited and the American people have spoken. We pick our leaders — our leaders don't pick their voters. In the midst of a pandemic that's left millions of us grieving our loved ones and wondering how we'll make ends meet, we turned out in record numbers across race and place to cast our votes for new leadership. For the first time in this nation's history, a Black woman is the Vice President of the U.S.
When we come together, we come out stronger.
Together, we created an unprecedented civic engagement effort like no other — despite a pandemic, an economic crisis, and so many attempts to stop us — to vote for our community and the things we care about, and to make life better for all of us.
To increase turnout during the 2020 elections, NAACP volunteers:
- Made 675K calls to potential voters
- Sent 16M texts
- Sent 4.5 million pieces of mail
- Sent 400,000 emails
- Earned 18 million impressions on Facebook and YouTube
- Placed television ads during Black-ish in 6 cities
Many do not understand the need to have a Congress who is fighting for everyday working people. We can't just elect a President and think we've done enough.- Charlotta M., NAACP Supporter
It wasn't until 1965, after years of intimidation, murders, and advocacy that the path to the voting booth was cleared for Black people with the federal Voting Rights Act of 1965. The Act is a bedrock law protecting every American's right to register to vote and cast their ballot. It remains one of the hardest-fought safeguards for Black Americans and other minority groups.