Building the Next Generation of Advocacy & Membership
Recruiting People Power
In the face of unprecedented challenges and the continuous assault on voting rights, the NAACP's role is more crucial than ever. This ongoing struggle highlights the conflict between the fight to preserve or deconstruct democracy. Because of this, we need a new generation of leaders to join the NAACP to push their local communities to thrive now more than ever.
The All In: Membership Voter Project campaign is designed to build our army of young activists to rise up as we continue to recruit, retain, re-engage, revive, and reward. Build your membership squad to help us recruit the next generation of leaders to join the fight. The goals are ambitious but attainable: to recruit or renew 5,000 youth and college memberships by December 12, 2024, and to register or verify 50,000 eligible youth voters through targeted issue messaging, unit recognition, and incentives by November 5, 2024.
Road to 5K
The campaign places a strong emphasis on membership by prioritizing the peer-to-peer organizing, expanding new units, and focusing on all BLACK issues. Youth membership in the NAACP is vital to sustaining the organization's legacy and driving future progress. By engaging young members, the NAACP empowers the next generation of leaders to advocate for racial justice, civil rights, and social equity.
MVP Leaderboard Monthly Meetings
Let's talk membership drives, tools, and strategies! The NAACP Membership Department and Youth & College will host national membership committee meetings to learn best practices, share updates on recruitment numbers, unit of the month & leaderboard for the MVP campaign. Sign up below:
- Monday Oct 28, 7 PM ET
- Monday Nov 18, 7 PM ET
- Monday Dec 16, 7 PM ET
Voter Project Recognition Levels
Learn more about the metrics and expectations for the Membership Voter Project campaign. All metrics verified through Vote.Org
Get In The Game!
It's time to build your membership! In order to win locally, your unit must have a committed base of people aka members to support the mission of the unit. Though 25 is the minimum to stay in compliance we encourage you to reach the membership healthy threshold (40) to achieve Bronze, Silver, Gold or BLACK status throughout the campaign.
Membership Recognition Levels:
- Bronze : 40 - 55
- Silver: 56 - 81
- Gold 82 - 119
- Black: 120 +
MVP Playbook
Get all of your MVP Campaign resources in one space. Whether you need talking points to engage your community or want to get in the game with membership recruitment, we've got it all covered.
Missed Orientation? Watch The Recap
