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Talitha Watkins

President, ColorCreative

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Talitha Watkins

Talitha Watkins is President and Head of ColorCreative Management – a management and production company. ColorCreative was founded by Issa Rae and Deniese Davis with the mission of delivering women and people-of-color

creators best-in-class representation to build career-defining brands through ownership, commercial success, artistic fulfillment, and visibility amongst the multicultural community and industry at large.

Formerly a Motion Picture Agent and Cultural Executive at leading entertainment and sports agency Creative Artists Agency (CAA). Watkins is based in Los Angeles and represents producers, writers, directors, and actors. In addition, Watkins helps build out CAA's multicultural business and capabilities including the multicultural leadership event


Previous to CAA, Watkins spent seven years as Vice President of Multicultural Marketing at Universal Pictures, where she

worked across all marketing divisions, including publicity, media, digital, creative, research, and partnerships, to maximize

the studio's outreach efforts to African American audiences. While at Universal, she worked on numerous films, including

the multicultural blockbusters FAST & FURIOUS 6, FURIOUS 7, and the record-breaking STRAIGHT OUTTA COMPTON. She was also instrumental in supporting the success of African American films, such as the box-office hits


Prior to Universal Pictures, Watkins was an Assistant General Manager with Telepictures Productions, Inc. and oversaw

operations, sales, and marketing for five female-focused digital properties in the Warner Bros. portfolio, including,, and, as well as worked in a development capacity for

Watkins is a board member of the WIF, Saturday Morning, and Made in Her Image organizations.

Watkins received her B.B.A. in Marketing from the Fox School of Business at Temple University. She lives in Los Angeles

with her daughter, Selah.