Talitha Watkins is President and Head of ColorCreative Management – a management and production company. ColorCreative was founded by Issa Rae and Deniese Davis with the mission of delivering women and people-of-color
creators best-in-class representation to build career-defining brands through ownership, commercial success, artistic fulfillment, and visibility amongst the multicultural community and industry at large.
Formerly a Motion Picture Agent and Cultural Executive at leading entertainment and sports agency Creative Artists Agency (CAA). Watkins is based in Los Angeles and represents producers, writers, directors, and actors. In addition, Watkins helps build out CAA's multicultural business and capabilities including the multicultural leadership event
Previous to CAA, Watkins spent seven years as Vice President of Multicultural Marketing at Universal Pictures, where she
worked across all marketing divisions, including publicity, media, digital, creative, research, and partnerships, to maximize
the studio's outreach efforts to African American audiences. While at Universal, she worked on numerous films, including
the multicultural blockbusters FAST & FURIOUS 6, FURIOUS 7, and the record-breaking STRAIGHT OUTTA COMPTON. She was also instrumental in supporting the success of African American films, such as the box-office hits
THE BEST MAN HOLIDAY and RIDE ALONG.
Prior to Universal Pictures, Watkins was an Assistant General Manager with Telepictures Productions, Inc. and oversaw
operations, sales, and marketing for five female-focused digital properties in the Warner Bros. portfolio, including
Ellentv.com, Extratv.com, and TyraShow.com, as well as worked in a development capacity for Essence.com.
Watkins is a board member of the WIF, Saturday Morning, and Made in Her Image organizations.
Watkins received her B.B.A. in Marketing from the Fox School of Business at Temple University. She lives in Los Angeles
with her daughter, Selah.