How We Mobilized Black Voters in 2024

More than  150 million voters cast ballots in the 2024 Presidential Election. Those voters researched, watched neighborhood and candidate debates, and were flooded with ads and information, all to decide who they wanted to represent them in federal, state, and local governments.

"As the Black community's most trusted messenger and the country's largest civil rights organization it is especially critical to cut through the political noise and distractions," said NAACP President and CEO Derrick Johnson. "When our democracy is on the line, having the necessary resources, breadth and geographical reach like no other has never been more imperative and we have built the infrastructure and core capabilities to lead one of the most comprehensive civic engagement programs."

Here are eight ways the NAACP showed up so voters could show out on Election Day:

1. Spent $20M to mobilize, educate, and empower Black voters across 12 key states this election cycle. 
2. Mobilized NAACP members for virtual phone banks, launching a massive statewide GOTV phone program with phone  vendor AMM to call all progressive Black voters in AZ, GA, MI, NE, NC, NV, PA, TX and WI. 
3. Recruited over 100,000 volunteers in the 12 battleground states and across the country, including volunteers in 15 competitive congressional districts in six states (CA, IL, IN, NE, NJ, NY), where data indicated that Black voters play a pivotal role in determining election outcomes.
4. Supported Black Leadership Pennsylvania, the  NAACP Michigan State Conference, and Wisconsin Voices, to expand ongoing canvasses in areas with large concentrations of Black voters in PA, MI and WI.
5. Sent voter education mail, including voter guides, to more than 1 million households in seven states (AZ, GA, MI, NC, NV, PA and WI). 
6. Litigated roughly a dozen cases, and successfully ended Georgia's Hand Count rule, prevented the disenfranchisement of thousands of voters in Washington state, and halted Alabama's "Purge Program." 
7. Set up our Voter Protection Hub and various Election Protection Command Centers across the country. On election day, dozens of lawyers & law students took calls at our 1-800-VOTE hotline to respond to incidents of voter suppression in real-time, file cases, and argue in emergency cases on behalf of voters in MI, PA, MD, NC, and GA as well as other states.
8. Monitored county and state canvassing boards to ensure that every vote is accurately counted through state certification.