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Keep It Local Business Fund

Apply By September 1

The NAACP and the Nextdoor Kind Foundation will award 20 U.S. small business owners of color microgrants from the Keep It Local Business Fund, in partnership with Hello Alice. The grant program previously awarded a total of $100,000 in microgrants to entrepreneurs, enabling them to help strengthen and support communities at a local level. This is the first phase of the Foundation's commitment to providing local grants to help neighbors strengthen their local communities.

The hope is that these microgrants light a spark within recipients to drive change in their community and inspire similar efforts in communities around the world — ultimately creating a movement of kindness rising.

What will you get?

  • One-time $5,000 grant to support your small business
  • Public recognition for your contributions to your community
  • Participation in 1-2 events with your fellow winners to share your successes and lessons learned
  • Ad credits to promote your local business on the Nextdoor Platform
  • Access to trainings on how to thrive as a small business, including Nextdoor's Recession Playbook


Thriving In Business

Purple Scribble
Cropped - Derrick Johnson - President and CEO, NAACP

Black families must have equal opportunity to create generational wealth if we are going to achieve true racial equity. That's why NAACP proudly leads partnerships like this one with Nextdoor Kind Foundation and Hello Alice to cultivate strong, small Black-owned businesses and provide grants to ensure they can thrive.

- Derrick Johnson, President and CEO, NAACP

Meet OUR PREVIOUS Recipients

More than 7,000 grant application submissions were received from across the country. Applications ranged from a variety of industries including construction, wellness, educational services, food service, and more. 

Below are the inaugural 2023 Keep It Local Grant Recipients: 

  1. Black Men's Health Clinic, Austin, TX
  2. Cafe Coco Latte, Aurora, Ill.
  3. California Hardwood Floor Co, Baton Rouge, LA
  4. C. K. Cleaning Specialists, Inc, Bradenton, FL
  5. Davis Transport Services LLC, Euclid, Ohio
  6. Education Media, LLC, Long Beach, CA
  7. Geniuscribes, Friendswood, TX
  8. Growth & Guidance Counseling, Oak Lawn, Ill
  9. Health Care Solutions of Delaware Valley (HCS), Media, Pa
  10. Julian's House LLC, Cypress, TX
  11. Matrescence Occupational Therapy, Pflugerville, TX
  12. Melospeech Inc., Temecula, CA
  13. MsP'sGFree Inc., Chicago, Ill
  14. Purple Ribbon Chef, Chicago, Ill
  15. Seed At The Table LLC, Compton, CA
  16. Soulgood, Dallas, TX
  17. The Hardy Clinic, Atlanta, GA
  18. The Heart of Art: Coaching For Creatives, Oakland, CA
  19. Wheatley Montessori School, Greenville, S.C.
  20. World City Center, Los Angeles, CA