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Keep It Local Business Fund

The NAACP and the Nextdoor Kind Foundation will award 20 U.S. small business owners of color microgrants from the Keep It Local Business Fund, in partnership with Hello Alice. The grant program previously awarded a total of $100,000 in microgrants to entrepreneurs, enabling them to help strengthen and support communities at a local level. This is the first phase of the Foundation's commitment to providing local grants to help neighbors strengthen their local communities.

The hope is that these microgrants light a spark within recipients to drive change in their community and inspire similar efforts in communities around the world — ultimately creating a movement of kindness rising.

What will you get?

  • One-time $5,000 grant to support your small business
  • Public recognition for your contributions to your community
  • Participation in 1-2 events with your fellow winners to share your successes and lessons learned
  • Ad credits to promote your local business on the Nextdoor Platform
  • Access to trainings on how to thrive as a small business, including Nextdoor's Recession Playbook

Thriving In Business

Purple Scribble
Cropped - Derrick Johnson - President and CEO, NAACP

Black families must have equal opportunity to create generational wealth if we are going to achieve true racial equity. That's why NAACP proudly leads partnerships like this one with Nextdoor Kind Foundation and Hello Alice to cultivate strong, small Black-owned businesses and provide grants to ensure they can thrive.

- Derrick Johnson, President and CEO, NAACP

Meet OUR NOVEMBER Recipients

More than 7,000 grant application submissions were received from across the country. Applications ranged from a variety of industries including construction, wellness, educational services, food service, and more. 

Below are the November 2023 Keep It Local Grant Recipients: 


  1. Adara Spa | Raleigh, North Carolina
  2. The Daisy Refillery | San Francisco, California
  3. Delivery Team USA | Charlotte, North Carolina
  4. Eddie Wright BBQ | Jackson, Mississippi
  5. The Gala Empire, LLC | Miami, Florida
  6. Flikshop | Washington, DC
  7. FreeJac Nation | Oakland, CA
  8. His Kingdom Carriers | St. Louis, Missouri
  9. JJ RE Group | Atlanta, Georgia
  10. I Know a Place | Los Angeles, California
  11. Kindness and Mischief Coffee | Los Angeles, California
  12. The Maven School for Early Childhood Development | Cleveland Heights, Ohio
  13. Paramount Pediatrics | Atlanta, Georgia
  14. Progression's U Steam Academy | Davie, Florida
  15. Sharpe Session | Lithonia, Georgia
  16. Skin 360 Beauty Institute | Brandon, Florida
  17. Trust Your Grind LLC | Upper Marlboro, MD
  18. UpTopFunnelCakes | Clinton, MD
  19. Vie Beauty | Atlanta, Georgia
  20. Walk With Me Counseling Center | Chicago, Illinois