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Powershift Entrepreneur Grant


NAACP, in conjunction with Medium Rare and The Shark Group, has launched applications for the fourth annual NAACP Powershift Entrepreneur Grant in celebration of Black Entrepreneurs Day.

The NAACP Powershift Entrepreneur Grant aims to empower Black entrepreneurs and businesses through funding and resources and has, in previous years, contributed largely to the growth of Black businesses across the nation.

Open Sign - Black Business Owners

Grow Your Business

All rising and established Black entrepreneurs are encouraged to apply for the Powershift Entrepreneur Grant. Businesses selected will receive a $25,000 grant along with resources as tools to propel their futures.

Yumeka Rushing headshot

We invite aspiring and established Black entrepreneurs to seize this opportunity and join us in shaping a brighter future for all. The NAACP remains committed to fostering economic growth and sustainability for Black communities. This is what advocacy in action looks like.

- Yumeka Rushing, Chief Strategy Officer, NAACP


The NAACP Powershift Entrepreneur Grant awarded Black entrepreneurs $500,000 live on Black Entrepreneurs Day with Shark Tank's Daymond John. Black Entrepreneurs from around the country were able to apply for the chance to win $25,000 each to help them grow and scale their businesses. In addition to the monetary compensation, winners of the grant will receive:

  • Mentorship from Shark Tank's Daymond John
  • Join Daymond live on air during this year's Black Entrepreneurs Day broadcast

The Winners:

  • Goodies Frozen Custard & Treats
  • Kinfolx
  • Hustle & Hope
  • Green Book Global
  • The Heat Factory LLC DBA Fahrenheit 313 Detroit
  • The Mezzo Agency
  • Emanuels HOPE Foundation, Inc.
  • Bay Street Capital Holdings
  • Black People Will Swim

View the Live Recording

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