NAACP Beyond the Gates Contest

Beyond the Gates Contest

OFFICIAL RULES

NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING.

1. PROMOTION PERIOD

The NAACP Beyond the Gates Contest (the "Contest") begins on July 15, 2026 at 12:00:00 a.m. Eastern Time and ends on July 30, 2026 at 11:59:59 p.m. ET (the "Promotion Period"). Administrator's computer is the official timekeeping device for the Contest.

2. ELIGIBILITY

The Contest is open only to legal residents of the fifty (50) United States and the District of Columbia who have reached the age of majority in their state of residence at the time of entry. Employees, officers, directors, representatives and agents of the National Association for the Advancement of Colored People ("NAACP" or "Sponsor"), P&G Studios, Procter & Gamble, CBS Studios, each of their respective parent companies, affiliates, subsidiaries, advertising, promotion, marketing, production and fulfillment agencies, and members of their immediate families or households, whether or not related, are not eligible to enter or win. Void where prohibited by law. The Contest is subject to all applicable federal, state and local laws and regulations.

3. HOW TO ENTER

During the Promotion Period, eligible entrants must create and post an original video showing how they watch, react to, celebrate, discuss, or otherwise interact with the television series "Beyond the Gates" (the "Show"). The video may include, by way of example, a watch party moment, a reaction to a favorite character or storyline, a conversation about why the Show resonates with the entrant, or another original expression of the entrant's engagement with the Show.

To enter, entrants must:

a. Create an original video related to how they interact with "Beyond the Gates";

b. Post the video to their public social media account during the Promotion Period;

c. Tag @NAACP and the official "Beyond the Gates" social media account identified in the promotional materials;

d. Include the official Contest hashtag identified in the promotional materials; and

e. Comply with these Official Rules and all platform-specific rules and terms.

Entrant's social media account must be public at the time of entry and remain public through Winner selection and verification. Private posts, posts that do not include the required tags and hashtag, posts submitted outside of the Promotion Period, or posts that otherwise fail to comply with these Official Rules may be deemed ineligible at Administrator's sole discretion.

Limit one (1) entry per person during the Promotion Period, regardless of the number of videos posted or platforms used. Automated, bulk, duplicate, incomplete, late, corrupted, or misdirected entries are void.

The Contest is in no way sponsored, endorsed, administered by, or associated with Instagram, TikTok, Facebook, X, YouTube, or any other social media platform.

4. ENTRY REQUIREMENTS

Each video entry must be original to the entrant and must not, in the sole discretion of Administrator, contain or include any of the following:

• Sexually explicit, obscene, profane, offensive, defamatory, threatening, hateful, discriminatory, or otherwise inappropriate content;
• Promotion of alcohol, illegal drugs, tobacco, firearms, weapons, unsafe behavior, or any illegal activity;
•  Material that is violent, derogatory, or disparaging toward any individual, group, company, organization, race, ethnicity, religion, gender, sexual orientation, age, disability, profession, or other protected class;
• Copyrighted music, video, images, artwork, trademarks, logos, brand names, or other third-party intellectual property without permission;
•  The name, image, likeness, voice, social media handle, or other identifying information of any person without appropriate permission;
•  Minors unless the entrant is the parent or legal guardian of such minor or has obtained all necessary permissions;
• Personal information such as addresses, telephone numbers, email addresses, license plates, financial information, or other private information;
• Misrepresentation of the entrant's identity or relationship to the Show, Sponsor, Administrator, or Contest Entities;
• Content that violates any applicable law, regulation, platform rule, or third-party right; or
• Content that is inconsistent with the image, reputation, values, or goodwill of Sponsor, the Show, P&G Studios, Procter & Gamble, CBS Studios, or any of the Contest Entities.

Administrator reserves the right, in its sole discretion, to disqualify any entry that does not comply with these Official Rules.

5. RIGHTS GRANTED BY ENTRANT

By submitting an entry, entrant represents and warrants that the entry is original, that entrant has all rights necessary to submit the entry, and that the entry does not violate any law or infringe upon the rights of any third party.

By entering, entrant grants the Contest Entities and their respective designees a non-exclusive, worldwide, royalty-free, perpetual right and license to use, reproduce, repost, display, distribute, edit, adapt, publish, and otherwise exploit entrant's name, social media handle, likeness, voice, image, video entry, statements, and biographical information in connection with the Contest, the Show, Sponsor's promotional activities, and related marketing, advertising, publicity, and social media purposes, without further notice, review, approval, or compensation, except where prohibited by law.

Sponsor is not obligated to post, share, broadcast, display, or otherwise use any entry.

6. WINNER SELECTION

At the end of the Promotion Period, one (1) potential Winner will be selected from among all eligible entries received during the Promotion Period. Winner selection will be conducted by Administrator in accordance with these Official Rules.

The Contest is not based on the number of likes, views, comments, shares, reposts, or any other measure of social media engagement. Odds of winning depend on the number of eligible entries received.

7. GRAND PRIZE

The Contest will award one (1) grand prize consisting of a visit to the sets of "Beyond the Gates" in Atlanta, Georgia, including the opportunity for a non-verbal role on the Show. The visit will take place sometime in 2026. The following may be provided at Sponsor's discretion:

a. Round-trip coach airfare, train transportation, and/or ground transportation based on Winner's home location (from the nearest major U.S. gateway);

b. Single occupancy standard hotel accommodations for one (1) night / two (2) days; and

c. Ground transfers in Atlanta between hotel and the Show.

Approximate retail value: up to $2,000.00. If actual value is less, Winner will not receive the difference.

Prize Restrictions. Winner must conduct themselves in an appropriate, courteous manner at all times and must: wear appropriate attire as determined by Sponsor; follow all instructions of Show personnel; refrain from recording on Set unless expressly approved; and refrain from interfering with, insulting, or embarrassing any talent. Winner agrees that Sponsor owns all rights to their performance on the Show. Winner understands that their performance may not appear in the final produced version, and if it does, crediting is at the Show's sole discretion.

Trip is subject to Sponsor's production schedules. If Winner cannot visit Atlanta on the date specified by Sponsor, Sponsor may disqualify Winner and select an alternate. If production is canceled or rescheduled, Sponsor's obligation is limited to providing a Set visit only, with no substitution or compensation for remaining Prize components.

All expenses not explicitly stated herein — including taxes, meals, beverages, and gratuities — are Winner's sole responsibility. Prize is nontransferable and non-assignable. No substitution permitted.

8. PRIZE TAXES

All federal, state, local and other tax liabilities arising from this Contest, including winning the Prize, are the sole responsibility of the Winner.

9. WINNER NOTIFICATION

The Winner will be notified at the end of the Promotion Period by email, phone, direct message, or other available contact method. If the potential Winner cannot be reached after three (3) business days from the first notification attempt, they may be disqualified at Administrator's discretion and an alternate Winner selected.

10. AFFIDAVIT OF ELIGIBILITY & RELEASES

The potential Winner must complete, execute, and return an Affidavit of Eligibility/Liability Release, and where lawful, a Publicity Release, within three (3) days of winning notification. Failure to do so, non-deliverable notifications, or ineligibility may result in disqualification with an alternate Winner selected.

11. PUBLICITY RELEASE TERMS

Except where prohibited by law, acceptance of the Prize constitutes permission for Contest Entities to use Winner's name, video, photograph, likeness, statements, biographical information, voice, and address (city and state) worldwide and in all forms of media, in perpetuity, without further compensation, solely in connection with the Contest and identifying the Winner(s).

12. IMPROPER CONDUCT

Administrator may disqualify any entrant and refuse to award the Prize if entrant engages in conduct deemed improper, unfair, or adverse to the Contest. This includes falsifying personal information, violating any term herein, accumulating entries through automated means, or intentionally attempting to defraud or tamper with Contest operations.

WARNING: ANY ATTEMPT TO DELIBERATELY DAMAGE OR UNDERMINE THE LEGITIMATE OPERATION OF THIS CONTEST OR TO DEFRAUD THE CONTEST ENTITIES MAY BE A VIOLATION OF CRIMINAL AND CIVIL LAWS. EACH CONTEST ENTITY RESERVES THE RIGHT TO SEEK DAMAGES TO THE FULLEST EXTENT PERMITTED BY LAW.

13. INTEGRITY OF CONTEST

If the Contest is compromised by virus, tampering, fraud, technical failure, platform changes, or any other cause that affects its administration, security, fairness, or integrity, Administrator reserves the right to cancel, terminate, modify, or suspend the Contest and select the Winner from entries received prior to such action.

14. LOST OR CORRUPTED ENTRIES

The Contest Entities assume no liability for lost, late, incomplete, corrupted, stolen, deleted, misdirected, or inaccessible entries, posts, tags, or hashtags; or for any hardware, software, network, or platform malfunctions, unauthorized intervention, or failure to capture entry information.

15. DAMAGED PROPERTY

Contest Entities assume no liability for injury or damage to any entrant's or third party's computer, mobile device, social media account, property, or data related to or resulting from participating in this Contest or downloading any Contest materials.

16. CONTEST ERRORS

Contest Entities assume no liability for errors or ambiguity in the Contest, related advertising, or these Official Rules. Administrator reserves the right to modify these Official Rules for clarification or to correct errors without materially affecting the terms and conditions of the Contest.

17. PRIZE AND WINNER

Contest Entities assume no liability for the selection and announcement of the Winner, distribution of the Prize, or the acceptance, possession, use, or misuse of any part of the Prize, or any injury or damage to any entrant's or third party's person (including death) or property related to or resulting from any part of the Prize or this Contest.

18. RELEASE AND INDEMNITY

Each entrant, including the Winner, releases and agrees to hold harmless all Contest Entities and their directors, officers, employees, representatives, agents, and assigns from any and all liability for any injuries, loss, or damage of any kind — including death — arising from acceptance, possession, use or misuse of the Prize, or participation in this Contest or any related activity.

19. LIMITATION OF LIABILITY

IN NO EVENT WILL CONTEST ENTITIES BE RESPONSIBLE OR LIABLE FOR ANY DAMAGES OR LOSSES OF ANY KIND, INCLUDING DIRECT, INDIRECT, INCIDENTAL, CONSEQUENTIAL, SPECIAL, OR PUNITIVE DAMAGES ARISING OUT OF THIS CONTEST. SOME JURISDICTIONS DO NOT ALLOW CERTAIN LIMITATIONS OR EXCLUSIONS OF LIABILITY — CHECK YOUR LOCAL LAWS.

20. DISCLAIMER OF WARRANTIES

THE CONTEST AND PRIZE ARE PROVIDED "AS IS" WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT.

21. IDENTITY DISPUTES

In the event of a dispute regarding Winner identity, the winning entry will be declared submitted by the Authorized Account Holder of the email address, social media account, or handle used to enter at the time of entry. "Authorized Account Holder" means the natural person assigned to that account by the applicable Internet access provider, online service provider, or social media platform.

22. BINDING ARBITRATION

The parties waive all rights to trial for any action or proceeding arising in connection with these Official Rules or this Contest. Any controversy or claim shall be settled by binding arbitration under JAMS commercial arbitration rules, on an individual basis (not consolidated with any other party's claims), conducted in New York City, New York. Judgment on the arbitration award may be entered in any court of competent jurisdiction.