Election 2024 Toolkit

Black lives are on the ballot this fall 

On Election Day, we're voting for our families, our freedoms, our future. This November we have to vote like our lives depend on it, because they do. 

The stakes are high. Some elected officials at the local, state, and national level are rolling back rights that we thought were fundamental. They're legislating women's bodies, making it harder for communities of color to vote, and supporting harmful policing - and prosecution - of our communities.  

There are various issues impacting Black communities across the country. The Top 5 issues voters have told us are driving them to the polls:

1. Economy. The cost of everything that we need to survive and thrive - rent, groceries, gas, etc. - has increased while wages have not. As prices for goods and services rise, we need elected officials who will champion policies that lower expenses and ensure everyone can earn a liveable wage.
2. Project 2025. The conservative roadmap seeks to undermine our progress, dismantle democracy, and take us back to a time when we did not have a vote or a voice. The way to make sure those policies never harm Black communities is to vote for candidates with a more equitable and inclusive vision.
3. Crime and security. Whether it's a random shooting in our neighborhood or a racially-motivated mass shooting in another city, crime and gun violence is a concern for every age group and tax bracket. We need solutions that keep us safe and don't criminalize us. 
4. Racism and discrimination. We continue to experience racism and discrimination in our communities, classrooms, and workplaces. We need elected officials who acknowledge the impact white supremacy is having on the Black community and are vocal about replacing unjust systems and institutions.
5. Protecting Rights and Freedoms. Rights secured long ago continue to come under attack. Reproductive rights, voting rights and more are at stake. We need to vote to ensure representation that protects these rights and continues to fight for progressive policies.

There are more than 34 million eligible Black voters in the U.S., a force that makes a difference in every election. Black Americans are enthusiastic about the 2024 elections. Of those who were eligible to vote in 2008 during Obama's first run, 78% are equally or even more excited for 2024.​ However, there are key groups of the Black community – particularly younger Black voters and Black men – who will require extra efforts to engage in the political process.

Let's work to increase Black voter turnout and elect candidates who will provide solutions to the Black community's most pressing issues in November. Use the toolkit below to reach Black voters.