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Coming to America
Press Statement December 19, 2025

HAIR WARS 2025 IGNITES THE NAACP SCREENING ROOM WITH CINEMATIC HAIR ARTISTRY

Coming to America

For Immediate Release

LOS ANGELES, CA — December 19, 2025 — On Thursday night, the NAACP Screening Room became a vibrant celebration of artistry, culture, and cinematic imagination as the NAACP and The Handy Foundation presented the 2025 Glam Squad Glow Up: Hair Wars. Drawing inspiration from the iconic Detroit Hair Wars of the 1980s, the evening honored textured hair as a powerful form of storytelling in film and television — while spotlighting a new generation of production glam professionals stepping confidently into the industry.  

Guests packed the screening room for a runway experience that unfolded like a live-action fantasy film, featuring bold hair sculpting, coordinated character styling, and immersive concept design from the Spring and Fall 2025 cohorts of the NAACP x Handy Foundation Glam Squad Training Program, funded by Netflix. Under the guidance of lead instructor Keshia Smith, whose expertise and mentorship shape every phase of the eight-week curriculum, the trainees transformed their training into a dazzling display of imagination and technical precision.

The Spring 2025 Cohort ultimately earned the title of Hair Wars Champions with their show-stopping "Coming to America" concept — a jubilant tribute to Afro-royalty, majesty, and gilded extravagance. Their models floated down the runway in sculptural crowns, metallic fabrics, lush gold accents, and gleaming editorial makeup that captured the irreverent, regal spirit of the beloved film. Their work radiated skill and joy, proving that cultural homage can be both elevated and delightfully over-the-top. The win also came with a meaningful prize: tickets to attend the 2026 NAACP Image Awards, offering the artists a firsthand look at the highest levels of entertainment excellence and glam execution.

The Fall 2025 Cohort delivered an equally breathtaking interpretation of The Wiz, presenting a cinematic journey through Emerald City energy, poppy fields, metallic fantasy, and a sculpted Scarecrow look that fused SFX artistry with intricate hair engineering. From seven-texture crowns to metallic body glow to hand-built wardrobe pieces, the team transformed their models into living characters whose stories extended far beyond the stage.

The Wiz
The Fall 2025 Cohort brings The Wiz to life, showcasing bold, imaginative designs inspired by Emerald City fantasy and classic cinematic storytelling. (Photo credit: Jairus Williams, courtesy of NAACP & Handy Foundation)

The runway was followed by a gallery-style showcase, allowing judges and guests to study the intricate details up close — braided architectural shapes, handcrafted accessories, layered textures, and the kind of makeup precision that defines on-set professionals. Judges Tiffany Yvonne Cox (Actress, Reasonable Doubt)Cache (Film/TV Hair Stylist), Andrea Mona Bowman (Head Hair Department, The Piano Lesson), and Yvette Shelton (Head Hair Department, FOREVER) evaluated both the artistry and the storytelling behind each concept, while host Bree Webber (Actress, BMF/All The King's Men) guided guests through the night's imaginative world.

Reflecting on the evening, Handy Foundation founder Ri-Karlo Handy said, "Events like Hair Wars prove just how much brilliance exists in the next generation of glam professionals. These artists aren't just learning how to work on a set — they're learning how to lead with culture, creativity, and compassion. The industry needs them, and we're proud to help open those doors."

Judge and actress Tiffany Yvonne Cox added, "What I saw tonight was cinematic-level artistry. These trainees approached hair and makeup like storytelling tools, not just beauty tasks. The precision, the concepts, the joy — this is the future of glam departments, and it's in great hands."

From the NAACP, Hollywood Bureau Vice President Robin Harrison shared, "The Glam Squad Training Program represents exactly what NAACP Studios was built for — creating pathways, nurturing talent, and ensuring that Black creatives have the resources and visibility they deserve. Seeing these artists shine on our stage tonight was profoundly inspiring. They are ready. And Hollywood should take note."

The NAACP x Handy Foundation Glam Squad Training Program — supported by Netflix's Fund for Creative Equity — continues to develop emerging artists with eight weeks of specialized training in textured hair, inclusive makeup, SFX, set etiquette, and professional readiness. Hair Wars stands as the program's culminating showcase, giving trainees their first opportunity to perform, compete, and present their artistry in a professional, industry-facing environment.

For the Spring Cohort, the victory was more than a win. It was a statement: textured hair, cultural imagination, and Black glam artistry aren't just accessories to storytelling — they are storytelling. And on this night, they owned the screen.

Photos, highlight reels, and interview opportunities with cohort members, judges, or program leadership are available. Click HERE for event photos (Photo credit: Jairus Williams, courtesy of NAACP & Handy Foundation).  Click HERE for Video Assets.

Media Contacts:

Ariana Drummond Tosha Whitten, FrontPage Firm 

Talent and Media Relations Director PR Lead, The Handy Foundation

ADrummond@naacpnet.org tosha@frontpagefirm.com

 

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About The NAACP x Handy Foundation Glam Squad Training Program:

The NAACP x Handy Foundation Glam Squad Training Program aims to train ten aspiring Hair and Makeup artists and provide them with the necessary skills for opportunities to work on film and television sets. During their rigorous 8-week program, trainees learn specialized training for various skin tones and techniques, special EFX, work on mock photo shoots, gain hands-on experience working at the state-of-the-art NAACP+ Studios and gain insight from tenured industry professionals.

 

The support from Netflix for the NAACP x Handy Foundation Glam Squad Training Program is part of the company's Fund for Creative Equity, a dedicated effort to help build new opportunities for underrepresented communities within entertainment, designed to create new pathways for underrepresented communities within entertainment.

 

About NAACP: 

The NAACP advocates, agitates, and litigates for the civil rights due to Black America. Our legacy is built on the foundation of grassroots activism by the biggest civil rights pioneers of the 20th century and is sustained by 21st century activists. From classrooms and courtrooms to city halls and Congress, our network of members across the country works to secure the social and political power that will end race-based discrimination. That work is rooted in racial equity, civic engagement, and supportive policies and institutions for all marginalized people. We are committed to a world without racism where Black people enjoy equitable opportunities in thriving communities.

 

NOTE: The Legal Defense Fund – also referred to as the NAACP-LDF - was founded in 1940 as a part of the NAACP, but now operates as a completely separate entity.

 

About The Handy Foundation:

Founded by veteran production executive Ri-Karlo Handy, The Handy Foundation is a 501(c)(3) nonprofit organization focused on expanding access to career opportunities across the television, film, and media industries. The foundation is committed to building workforce pipelines that are inclusive and aligned with industry needs.

Through structured workforce development and apprenticeship programs, skills-based training, and strategic partnerships with studios, unions, guilds, and industry stakeholders, The Handy Foundation provides individuals with the preparation, exposure, and professional pathways necessary to pursue sustainable careers both below and above the line.

Recognized nationally for its impact and leadership in workforce development, The Handy Foundation works to reduce barriers to entry, strengthen talent pipelines, and support a more accessible and representative entertainment industry. For more information about The Handy Foundation and its initiatives, visit handyfoundation.com.

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