Your "Buy Black" Gift Guide
You've heard the statistics:
- The Black community wields $1.7 trillion in spending power.
- Black women are the fastest growing group of entrepreneurs.
- Securing funding is disproportionately difficult for Black-owned businesses, be it credit from banks or support from investors.
Now it's time for consumers to put our money and support where our mouths are. As some companies pull back on the commitments they made to our community, let's advocate with our dollars and support those who support us.
Whether you're treating yourself or a loved one, NAACP staff have some of their favorite Black-owned businesses this holiday season - and beyond.
For Your Closet
From athletic and collegiate to global designs, Black-owned brands are using culture to outfit our communities.
La Femme Rebelle Clothing uses fashion as a powerful form of personal and political expression, encouraging women to own their identity, femininity, and confidence, especially in spaces where they are often underestimated.
- Amari Fennoy, National Mobilization Director
For Your Health
Wellness spaces that respect our culture and beauty brands that prioritize melanin-rich skin are always great gifts.
There are not many black-owned, Black men-specific hair and skincare companies. While I do not have hair on my head - I use Respected Roots' beard butter religiously for a soft and shiny beard!
- Tyler Sterling, National Director of Campaigns
For Your Home
From candles to art, forget about big box stores. Surround yourself with goods from Black-owned businesses.
I adore my "Black Girls Are Magic" and "Joy Is an Act of Resistance" pennants from Rayo & Honey. They're perfect additions to my "art wall" and help spark joy for me.
- Macy Freeman, Digital Director
For Your Library and Office
As our stories disappear from some shelves, Black-owned bookstores and brands are making sure our history is preserved and amplified...while keeping us organized.
For Your Kitchen
Tea and wine for your pantry. Catering for when you don't feel like cooking. Food has always been the center of our gatherings and these entrepreneurs help us buy Black while we build community.
For Your Jewelry Box
Handmade, designed, or thrifted, Black-owned jewelry brands can be the perfect accessory to gift this year.
