NAACP Kicks off Virginia Voter Turnout Campaign, Seeks to Mobilize 300,000 Voters, Invests Half Million Dollars in GOTV

Virginia Beach, VA – Yesterday, the NAACP kicked off its half a million-dollar statewide voter mobilization campaign with the first of three town halls, followed by a phone banking session to mobilize Black voters ahead of the election on November 4, 2025.  

The voter outreach campaign is expected to reach nearly 300,000 people in the Commonwealth. The campaign will run for six weeks and will also include targeted mail, radio ads, digital ads, email, and text message outreach throughout Virginia.  

"From the school board to the White House, every election counts. And we must show up at the ballot box to make our voices heard," said Rev. Cozy Bailey, President of the NAACP Virginia State Conference. "Voting is how we protect our rights and our democracy. That's why the NAACP is reaching out to first-time voters, frequent voters, and everyone in between, to remind our communities that the power of change is in our hands, and it begins with our vote." 

NAACP is also mobilizing youth on college campuses such as Virginia State University, Virginia Union University, Virginia Commonwealth University, Hampton University, University of Virginia, Old Dominion University, and George Mason University. NAACP Youth and College chapter members will focus on voter registration and verification, as well as educating young voters on ballot initiatives and what's at stake this election, to register over 2,000 student voters. 

"All politics is local, but at this moment, when authoritarian leadership has infected multiple branches of government, we must have local officials who are willing to defend democracy," said Amari Fennoy, National Director for Mobilization, NAACP. "There's so much at stake in Virginia – from public safety to criminal justice, from women's health to voting rights. We are building power block by block, person by person, student by student, ensuring that we protect our rights today before they are gone tomorrow." 

Media is invited to attend the upcoming town halls on Tuesday, Sept. 30, and Thursday, Oct. 2. 

For more information on how the NAACP is mobilizing voters visit naacp.org. 

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About NAACP 

The NAACP advocates, agitates, and litigates for the civil rights due to Black America. Our legacy is built on the foundation of grassroots activism by the biggest civil rights pioneers of the 20th century and is sustained by 21st century activists. From classrooms and courtrooms to city halls and Congress, our network of members across the country works to secure the social and political power that will end race-based discrimination. That work is rooted in racial equity, civic engagement, and supportive policies and institutions for all marginalized people. We are committed to a world without racism where Black people enjoy equitable opportunities in thriving communities.  

NOTE: The Legal Defense Fund – also referred to as the NAACP-LDF - was founded in 1940 as a part of the NAACP, but now operates as a completely separate entity.