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Young woman as business owner at NAACP Convention - hero
Press Statement October 2, 2023

NAACP Opens Powershift Entrepreneur Grant Applications

Young woman as business owner at NAACP Convention - hero


October 2, 2023

Contact: Alicia Mercedes,

WASHINGTON, D.C. The NAACP, in conjunction with Daymond John, Medium Rare, and The Shark Group, has launched applications for the fourth annual NAACP Powershift Entrepreneur Grant in celebration ofBlack Entrepreneurs Day curated by Daymond John. The NAACP Powershift Entrepreneur Grant aims to empower Black entrepreneurs and businesses through funding and resources and has, in previous years, contributed largely to the growth of Black businesses across the nation.

"As we embark on the fourth year of the NAACP Powershift Entrepreneur Grant, we are thrilled to once again open the doors of opportunity for Black entrepreneurs across the nation. Through the NAACP Powershift Entrepreneur Grant, we are providing the support and resources necessary to enable Black enterprises to not only thrive but also drive positive change in their respective sectors," said Yumeka Rushing, NAACP Chief Strategy Officer. "We invite aspiring and established Black entrepreneurs to seize this opportunity and join us in shaping a brighter future for all. The NAACP remains committed to fostering economic growth and sustainability for Black communities. This is what advocacy in action looks like."

Since its inception, Black Entrepreneurs Day has provided guidance and inspiration to the next generation of rising entrepreneurs as well as over $750,000 in business grants via the NAACP Powershift Entrepreneur Grant. Black Entrepreneurs and small business owners across the country can apply now for a $25,000 NAACP Powershift Entrepreneur Grant through October 11th, 2023 at 10:00 AM ET.



The NAACP advocates, agitates, and litigates for the civil rights due to Black America. Our legacy is built on the foundation of grassroots activism by the biggest civil rights pioneers of the 20th century and is sustained by 21st century activists. From classrooms and courtrooms to city halls and Congress, our network of members across the country works to secure the social and political power that will end race-based discrimination. That work is rooted in racial equity, civic engagement, and supportive policies and institutions for all marginalized people. We are committed to a world without racism where Black people enjoy equitable opportunities in thriving communities.

NOTE: The Legal Defense Fund – also referred to as the NAACP-LDF - was founded in 1940 as a part of the NAACP, but now operates as a completely separate entity.


Daymond John is CEO and Founder of FUBU, a much-celebrated global lifestyle brand, and a pioneer in the fashion industry with over $6 billion in product sales. John's marketing strategies and ability to build successful brands has made him a highly influential consultant and motivational speaker today. John is also the author of three New York Times best-selling books. A Presidential Ambassador for Global Entrepreneurship under the Obama Administration, John is celebrating his 15th season on ABC's four time Emmy Award winning show Shark Tank where as one of the original Sharks, he demonstrates his marketing prowess and entrepreneurial insights.


Lauded events, experiential and management company, Medium Rare works at the intersection of Sports & Entertainment, partnering with well know athletes and brands to crates iconic media properties including Shaq's Fun House, Daymond John's Black Entrepreneurs Day, Guy Fieri's Restaurant Reboot, The Sports Illustrated Awards, Rob Gronkowski's Gronk Beach, SHAQ vs GRONK, Travis Kelce's Kelce Fest, and more. Creating and executing iconic IP and events which draw in millions of views and fans from around the world, Medium Rare's work also reaps industry accolades. Recognized with four Webby Awards, Medium Rare Founders Joe Silberzweig and Adam Richman are Forbes 30 Under 30 alumni and have graced the Pollstar Next Gen and Variety New Leaders lists in 2020 and 2021, respectively. Industry innovators, the team has overseen successful launches and campaigns for groups including The Golden State Warriors and the Preakness Stakes, shattering sales records in each category. The group's world class production is balanced by its growing management division, overseeing careers, tours and partnerships deals for some of the most celebrated artists and athletes including top ranked deejay, Gordo (formerly carnage), DJ Diesel aka Shaq and Rob Gronkowski.


The Shark Group's team of expert communicators, strategic analysts, and creative heavyweights excels in propelling brands into the fabric of pop culture. Founded by award winning entrepreneur Daymond John, the agency's culture is deeply rooted in thinking like entrepreneurs to create value for its partners and clients. Some of its clients include Chase, Aflac, Shopify, T-Mobile, AARP, Daymond John, Carlos Santana, and many others. Learn more at