New NAACP Data Displays Progress in Reaching Black Male Voters, Shifts in Key Attitudes and Priorities

FOR IMMEDIATE RELEASE

October 28, 2024

Contact: Alicia Mercedes, amercedes@naacpnet.org

WASHINGTON – Today, during a press briefing, the NAACP unveiled its final pre-election round of polling results outlining shifting attitudes and issue priorities of millions of Black voters. The research, in partnership with Hart Research and HIT Strategies, is part of the Association's $20 million dollar civic engagement program targeting 14.5 million voters across 12 priority states where the Black community holds significant electoral power. 

NAACP President and CEO, Derrick Johnson, shared the following statement:

"This new data proves what we already know to be true - Black voters show up when they feel heard. The NAACP is proud to see the results of our $20 million investment as we continue to increase Black voter engagement and mobilization. Make no mistake - now is not the time to falter. We must be focused on people, not polls. Let's continue to knock doors, make phone calls, and send texts. Talk to your family members, your friends, and your neighbors. Our voices will only be heard when we cast our votes. The work continues."

Key takeaways include:

• From August to October, Black men under 50 have decreased their likelihood to vote for Trump (27-21%) and increased their likelihood to vote for Harris (51-59%). 
• To date, NAACP's $20 million civic engagement program has reached over 60 million Americans through canvassing, digital outreach, community outreach, and digital, print & radio ads.
• The NAACP has successfully ended Georgia's Hand Count rule, prevented the disenfranchisement of thousands of WA voters, and halted Alabama's "Purge Program" through coordinated litigation. 

The research study document and recording can be made available upon request. A recording from today's call can be found here and the presentation can be accessed  here.

On Election Day, the NAACP Communications team will stand up a Press War Room, providing real-time updates on what's happening at the polls, any reported incidents of voter suppression, and legal filings. Click here to RSVP and receive more information.

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About NAACP

The NAACP advocates, agitates, and litigates for the civil rights due to Black America. Our legacy is built on the foundation of grassroots activism by the biggest civil rights pioneers of the 20th century and is sustained by 21st century activists. From classrooms and courtrooms to city halls and Congress, our network of members across the country works to secure the social and political power that will end race-based discrimination. That work is rooted in racial equity, civic engagement, and supportive policies and institutions for all marginalized people. We are committed to a world without racism where Black people enjoy equitable opportunities in thriving communities.

NOTE: The Legal Defense Fund – also referred to as the NAACP-LDF - was founded in 1940 as a part of the NAACP, but now operates as a completely separate entity.