Skip to main content
Updated Header - Backing the BAR

Backing The B.A.R.

Apply

The NAACP x BACARDI are working together to provide dedicated support under-represented minorities in the beverage alcohol service, sales and hospitality industries. Backing the B.A.R. is an NAACP initiative that is awarding over $100,000 in acceleration grants, education, support and entrepreneurship solutions for minority-owned bars, restaurants, nightclubs, lounges, liquor stores and small businesses in the process of applying for a liquor license. 

If you are a minority-owned business owner with a liquor license or real liquor license aspirations - and you need financial, educational or mentorship support, please apply here. Ideal grant recipients are looking for support in accelerating their business for the future.

TIMELINE:

  • Opens: April 15 at 9AM ET
  • Closes: May 24 at 6PM ET

Eligibility

  • Must be a Black-owned business (51%+)
  • Must possess a liquor license or currently seeking a liquor license

Apply Now

Have Questions?

Check out our frequently asked questions to get all the information you need to confidently apply for this grant.

Give Monthly To Keep Advancing

You can become a Champion for Change and receive a t-shirt with your monthly gift of $19 a month or more right now.

Make a Difference - Donate