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Updated Header - Backing the BAR

Backing The B.A.R.


The NAACP x BACARDI are working together to provide dedicated support under-represented minorities in the beverage alcohol service, sales and hospitality industries. Backing the B.A.R. is an NAACP initiative that is awarding over $100,000 in acceleration grants, education, support and entrepreneurship solutions for minority-owned bars, restaurants, nightclubs, lounges, liquor stores and small businesses in the process of applying for a liquor license. 

If you are a minority-owned business owner with a liquor license or real liquor license aspirations - and you need financial, educational or mentorship support, please apply here. Ideal grant recipients are looking for support in accelerating their business for the future.


  • Opens: April 15 at 9AM ET
  • Closes: May 24 at 6PM ET


  • Must be a Black-owned business (51%+)
  • Must possess a liquor license or currently seeking a liquor license

Apply Now

Have Questions?

Check out our frequently asked questions to get all the information you need to confidently apply for this grant.