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Backing The BAR - hero

Backing The B.A.R.

The NAACP x BACARDI are working together to provide dedicated support to Black-owned businesses in the beverage alcohol service, sales, and hospitality industries. Backing the B.A.R. is a NAACP initiative that is awarding over $350,000 in acceleration grants, education, support, and entrepreneurship solutions for Black-owned bars, restaurants, nightclubs, lounges, liquor stores, and small businesses in the process of applying for a liquor license.

If you are a Black business owner with a liquor license or real liquor license aspirations — and you need financial, educational, or mentorship support, please apply. Grantees will receive a grant of $10,000 dollars. Ideal grant recipients are looking for support in accelerating their business for the future.


  • Opens: June 17 at 9AM ET
  • Closes: July 30 at 6PM ET


  • Must be a Black-owned business (51%+)
  • Must possess a liquor license or currently seeking a liquor license

Apply Now