
The HUB
Where Culture, Commerce, and Community Converge
Discover the intersection of Black culture and social impact at THE HUB, powered by NAACP. As part of the NAACP National Convention, THE HUB brings together art, sports, entertainment, and technology in one dynamic space. Explore Black-owned brands, join inspiring conversations on wealth-building, wellness, and mental health, and experience a vibrant marketplace of ideas and innovation.
More than an exhibit hall, THE HUB is an immersive experience featuring live demonstrations, product activations, and cultural programming. It's where entrepreneurs, small businesses, major brands, and creatives connect with a socially conscious audience ready to engage and make an impact.
The Hub is free and open to the public.
The Need To Know:
Dates: Friday, July 17 – Monday, July 20, 2026
Times:
- Friday, July 17, 2026: 4:00 – 8:00 p.m.
- Saturday, July 18, 2026: 12 – 8:00 p.m.
- Sunday, July 19, 2026: 10:00 a.m. - 5:00 p.m. & 7:30 – 10:00 p.m.
- Monday, July 20, 2026: 1:00 – 5:00 p.m.
The Hub Will Feature

Block Party
The Block party will be the place to be! The block party will feature live music, a celebrity DJ, family-friendly activities, interactive events, art installations, delicious food, giveaways, prizes, and more.

College Summit and Career Fair
It's the new opportunities for us! These opportunities will provide a platform for individuals to learn about various growth industries in Charlotte, occurring on July 11 and 12.

Black Owned Businesses
If there was ever a time to support Black-owned business, it is now! The Retail Lab @ the Queen City Market celebrates and cultivates Black entrepreneurship.
Experience The Hub

Hanging Out in the HUB
The center of all Black community engagement.